Last Updated: July 2026

At Fierce Festival (“we”, “us”, or “our”), we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and keep your personal information safe when you visit wearefierce.org or interact with our festival.

1. Information We Collect

We only collect information that is necessary to provide you with our services, improve your experience on our website, and keep you informed. This includes:

• Identity & Contact Data: Your name and email address when you sign up for our newsletter, or any information you share with us when you email us directly with an enquiry.
• Technical & Usage Data: Your IP address, browser type, device information, and how you navigate our site.
• Ticketing & Financial Data: We do not process or store any payment data on our website. All ticket sales are handled securely off-site by our box office partner, TicketTailor.

2. How We Use Your Data

We use your data to:

• Deliver festival updates, news, and announcements via our mailing list (only if you have explicitly opted in).
• Respond to your direct email enquiries.
• Analyse website traffic to improve our layout, content, and digital accessibility.
• Measure the effectiveness of our marketing and social media campaigns.
• Generate anonymised reports for our funders and partners.

3. Third-Party Services & Data Sharing

We never sell your personal data. We use a select few trusted third-party services to run our website and festival operations. These providers process data on our behalf and are strictly bound by data protection laws:

• TicketTailor: When you click to buy a ticket, you are transferred to TicketTailor to complete your purchase. Your financial data is processed entirely by them. We receive access to your name and email on their platform so we can manage the guestlist and communicate important event updates.
• Mailchimp: We use Mailchimp to manage our newsletter. If you subscribe, your name and email are stored securely on their servers.
• Google Analytics 4 (GA4): We use GA4 to understand how visitors use our site. This data is anonymised and aggregated.
• Meta (Facebook/Instagram) Pixel: We occasionally use tracking pixels to measure the success of our advertising campaigns and to show relevant festival ads to people who have visited our site.
• Funders & Partners: As a publicly funded arts organisation, we are required to report on our audience reach. We share strictly anonymised and aggregated data (such as total attendance numbers or broad demographic trends) with core partners like Arts Council England. No personally identifiable information is ever shared in these reports.

4. Cookies

Our website uses cookies to function properly, gather anonymous analytics, and support our marketing efforts (such as the Meta Pixel). You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies.

5. Your Legal Rights

Under UK GDPR, you have the right to:

• Request access to the personal data we hold about you.
• Request correction of any incomplete or inaccurate data.
• Request erasure of your personal data.
• Withdraw consent at any time (e.g., clicking “unsubscribe” in our emails).

To exercise any of these rights, or if you have any questions about this policy, please contact us at: contact@wearefierce.org.